Killer apps like WeChat are not only the gateway to the Chinese market, but have also become a key inspiration for Western technology giants, particularly social media platforms. They created a whole new paradigm for brands when it comes to distributing content, products, and services online.
WeChat invented and perfectly executed the economic model – still unknown in the West – of the Super App. This breakfast event is an opportunity to travel to the heart of this app, highlight the new behaviors around it, and decipher best brand practices.
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To discover it, join us for breakfast and a presentation of the study, followed by a demo and Q&A. This event is invitation-only.
Every year since 2006, FABERNOVEL has carried out a study for everyone in order to fulfill one of its missions: to contribute to the readability and accessibility of the digital revolution and major transformations. The completion of these studies, which takes an average of 3 months and involves 2 to 5 people, is both an opportunity to deepen innovation topics, to take a step forward in digital technology and to develop frameworks for reflection to decipher the recipes for the success of GAFAs, unicorns and Chinese giants. The aim is to analyze all the competitive dynamics of this new economy, its performance factors and its development strategy.
Created in 2003 by Stéphane Distinguin, FABERNOVEL is a full-stack consulting and digital products and services group that has been supporting major international groups for 15 years, including more than ¾ of the CAC40, in their cultural and digital transformation and innovation path. FABERNOVEL currently has 450 talents on 3 continents (United States, Europe and Asia). Designers, engineers, developers, data-scientists and analysts bring convictions and solutions to develop their clients' activities and to offer their users, clients and collaborators simple, state-of-the-art, and engaging experiences while respecting their personal data.
